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La Maison du Chocolat Archives - so good.. magazine

An historic and influential chocolaterie in Paris, with shops also in Japan and the United States

Nine chocolate eggs for a spring-like and magical Easter

March 17, 2023 |

From bees that remind us of the need to take care of the planet to spectacular bouquets of flowers. The great pastry chefs surprise again with pieces that look like works of art.More info

Four Valentine’s proposals that give a twist to the classic heart

February 13, 2023 |

Valentine’s Day is here and chefs go for hearts, but with an innovative touch. Long live love!More info

Eight galettes des Rois that break the mold

December 22, 2022 |

With Venetian reminiscences, savory, in a cruffin version… Who said that this traditional specialty cannot be updated with great success?More info

Twelve Christmas bûches to travel without leaving home

November 2, 2022 |

Provence, Paris, and Venice are some of the places that you will be able to savor through our traditional ranking of Christmas logs.More info

Ten artistic chocolate eggs for an unconventional Easter

March 31, 2022 |

Eggs that grow wings, octopuses taken from the ocean, driftwood, chickens from Madagascar… The Easter campaign is full of creativity once again.More info

La Maison du Chocolat’s nod to Paris in its Valentine’s Day collection

February 4, 2022 |

The illustration of the packaging has been made by the New Zealand illustrator, Nadia Flower.More info

Twelve bûches for a Christmas in nature and with winter flavors

October 22, 2021 |

Mountains, snow, pines, and driftwood are some of the themes of the Christmas creations that we collect in our traditional ranking.More info

Eight chocolate eggs for a creative and special Easter

March 5, 2021 |

Fun animals, elegant chickens, pictorial eggs, pop symbols, spaceships… This year is no exception. Great pastry chefs once again exploit their inventiveness for the Easter campaign.More info

UNIK, a travel cake created by Christophe Michalak for La Maison du Chocolat

February 5, 2021 |

The chef has been invited by Nicolas Cloiseau to create a dessert that will be sold in the La Maison boutiques starting in April.More info

Twelve Christmas bûches for a poetic and magical Christmas

November 23, 2020 |

Our traditional Christmas ranking returns another year with proposals that awaken our most emotional side.More info