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La Maison du Chocolat Archives - so good.. magazine

An historic and influential chocolaterie in Paris, with shops also in Japan and the United States

Ten artistic chocolate eggs for an unconventional Easter

March 31, 2022 |

Eggs that grow wings, octopuses taken from the ocean, driftwood, chickens from Madagascar… The Easter campaign is full of creativity once again.More info

La Maison du Chocolat’s nod to Paris in its Valentine’s Day collection

February 4, 2022 |

The illustration of the packaging has been made by the New Zealand illustrator, Nadia Flower.More info

Twelve bûches for a Christmas in nature and with winter flavors

October 22, 2021 |

Mountains, snow, pines, and driftwood are some of the themes of the Christmas creations that we collect in our traditional ranking.More info

Eight chocolate eggs for a creative and special Easter

March 5, 2021 |

Fun animals, elegant chickens, pictorial eggs, pop symbols, spaceships… This year is no exception. Great pastry chefs once again exploit their inventiveness for the Easter campaign.More info

UNIK, a travel cake created by Christophe Michalak for La Maison du Chocolat

February 5, 2021 |

The chef has been invited by Nicolas Cloiseau to create a dessert that will be sold in the La Maison boutiques starting in April.More info

Twelve Christmas bûches for a poetic and magical Christmas

November 23, 2020 |

Our traditional Christmas ranking returns another year with proposals that awaken our most emotional side.More info

The Christmas “cracker” by La Maison du Chocolat

October 1, 2020 |

Nicolas Cloiseau’s collection is explosive, XXL, and has a lot of chocolate.More info

16 chocolate proposals for an artistic and fun Easter

March 6, 2020 |

Adorable animals, friendly vegetables, carousels, baroque eggs … In 2020, renowned pastry chefs show their ingenuity by working with chocolate.More info

Pierre Hermé, invited by La Maison du Chocolat as chef in residence

February 7, 2020 |

The well-known pastry chef has created two vegan cakes for the occasion: Fleur de Cassis and Rose des Sables.More info

The vegan era has arrived at La Maison du Chocolat with La Vie en Vert

February 3, 2020 |

Nicolas Cloiseau launches a “green” version of the iconic ganaches of the Parisian house.More info