so good.. magazine – The magazine of the haute pâtisserie

For the first time, the competition will also host teams from North America.More info

The historic fair, which has just celebrated its 24th edition, has brought together more than 25,000 professionals, more than 70 masterclasses and round tables, and 300 exhibitors and brands.More info

In the next edition, visitors will find answers to the main current issues in the bakery sector.More info

Denmark, Sweden, and the United Kingdom will fight it out on March 28 within the framework of Sirha Europain.More info

Using honey as a common thread, Italy surprised the jury with this dish in which innovative techniques are used.More info

The president of the Coupe du Monde Italy team reveals the secrets of the Italian victory in Lyon 2021.More info

The European qualifier of the Coupe de Monde de la Pâtisserie wants to recover the stage at Europain SirhaMore info

The team made up by Lorenzo Puca, Andrea Restuccia, and Massimo Pica obtained a clear victory ahead of Japan, which came in second place, and France, coming in thirdMore info

After the hiatus caused by the pandemic, the director of the great Lyon fair where the World Pastry Cup is held explains why they have decided to hold an atypical edition this SeptemberMore info

Only 14 countries will face off in a final full of changes that are aimed at better responding to the challenges of today’s socieMore info