so good.. magazine – The magazine of the haute pâtisserie

The historic fair, which has just celebrated its 24th edition, has brought together more than 25,000 professionals, more than 70 masterclasses and round tables, and 300 exhibitors and brands.More info

In the next edition, visitors will find answers to the main current issues in the bakery sector.More info

Denmark, Sweden, and the United Kingdom will fight it out on March 28 within the framework of Sirha Europain.More info

Eight innovations will be awarded by a jury of experts, professionals, and journalists specialized in bakery-pastry in the next edition of Sirha Europain.More info

The spike in cases of the pandemic has pushed the fair to delay its dates, as Intergastra and Sigep have recently done.More info

Among the novelties, the Fair will present a new snacking space.More info

The European qualifier of the Coupe de Monde de la Pâtisserie wants to recover the stage at Europain SirhaMore info

Japan and Denmark complete the podium of the competition held in Europain.More info

More than 38,000 visitors, more than 300 business meetings, and more than 100 new products. These are just some numbers of the last edition of the fair in an edition marked by the effort to maintain international interest.More info

In this preliminary round, Switzerland, Sweden, and Russia have achieved a direct pass to the Coupe du Monde de la Pâtisserie.More info