so good.. magazine – The magazine of the haute pâtisserie

Paris will host the next European elimination of the Coupe du Monde de la Pâtisserie.More info

From January 11 to 14, the Salon will offer new activities that reflect the constant reinvention experienced by the pastry-bakery sector.More info

More than 52,000 professionals, 12% more international visitors, and more than 100 novelties are some of the figures of the last edition of an event in full reinventionMore info

This year the ambitious bakery trophy has gone to France, the Netherlands, and Taiwan.More info

Malaysia came in second and Singapour third in the tenth edition of the championship.More info

Canned ciders, adjustable tables, anti-slip bottoms for cakes … 21 innovative products are nominated, but Europain will only distinguish a few.More info

The next edition of the fair will be attended by MOFs, winners of the Pastry World Cup, French champions of desserts, and prestigious boutique artists.More info

All members have experience, open-mindedness, and vision, as well as great knowledge in the three competition specialties.More info

The best participants of the Coupe Louis Lessaffre and the Coupe du Monde de la Boulangerie will compete individually in Europain for the prestigious title.More info

The bakery-pastry event is facing its next edition with a new image, new dates, new segmentation, and new contentsMore info