Sigep Exp The Digital Experience, the 100% digital event that Sigep held the on March 15, 16, and 17, not only brought together the artisan sectors of ice cream, pastry, bakery, and coffee, but also makes progress on some of the prospects for the evolution of these markets.
Italian Exhibition Group is satisfied with the numbers of this virtual event that has served as a prelude to the next face-to-face edition of the Fair in January 2022 in Rimini: 250 exhibitors, 25% of the trade members from 136 foreign countries (in particular, Germany, Spain, France, Brazil, and the United States), 268 buyers from 60 countries, 300 events that generated 25,000 streaming reproductions, 2,500 meetings, 1,250 hours of web connection, and the exchange of 5,000 contacts and approximately 10,000 messages. Figures that, according to the organizers, show that Sigep Exp has served as a lever for the market to be able to reinforce commercial networking.
The Vision Plaza and Sigep Lab spaces inspired professionals around the world with market analysis, success stories, and detailed information on product preparation technologies and techniques. Among the most outstanding conclusions, we highlight the pastry sector, with the continuous need for training to find its place in high-end restaurants, as well as in neighborhood companies; bakery showed how it is transforming the ancestral tradition of yeast into contemporaneity, including into desserts for special occasions, in combination with cakes and the hundreds of regional variations of bread, and the ice cream sector confirmed its tendency to satisfy the needs of consumers who demand healthy food with high quality ingredients, always experimenting with the international avant-garde to create seasonal flavors.