The added value that packaging has in the chocolate industry is nowadays an evident fact to be taken into account, since packaging has turned out to be an excellent communication tool through which the image and value of a brand can be transmitted. For that reason, the research done by the managers of the Salon du Chocolat in Paris is highly interesting. In it, six successful trends are proposed which can assist a chocolatier to choose the perfect packaging for their products.
The six trends include the ecological packaging (which opts for sustainable development and recycled materials), the interactive packaging (based on new technologies such as 3D), the natural packaging (which goes for the classics), and the one-by-one packaging (personalized so as to avoid standardization).
It is no coincidence that these six trends match up with today’s buying habits, with everything which catches the customer’s eyes and leads them to fulfill their expectations before buying.