In just a few weeks, William Curley has raised more than £80,000 to open a flagship boutique in Soho, at 33 Smiths Court, and all thanks to a crowdfunding campaign. 

For the renowned chef, “coming to Soho is an exciting opportunity, there are many, many parts of Soho that will give us inspiration and we want to bring those ideas and concepts to William Curley and push ourselves to the next level”. A project that has materialized thanks to the support of almost 500 users.

Customers who come to the shop can taste chocolates, cakes, biscuits, patisserie, desserts, confectionery, and of course, the signature hot chocolate of Curley, one of the most prominent pastry chefs in the UK, the four-time winner of ‘Britain’s Best Chocolatier by The Academy of Chocolate’ and a gold medal at ‘The Culinary Olympics’.