It is now 20 years since two passionate chocolate loving businessmen decided to organise an event entirely dedicated to the world of chocolate. A lot has happened since then, and the statistics bear this out: 159 editions celebrated in four continents, in 29 different cities, attracting six and half million visitors in total. And so the next edition of the Salon du Chocolat on the 29th October to 2nd November promises to be especially memorable. Already the current estimated number of visitors is expected to be 135,000 over the five days.
The format of the Salon is well-known to everyone. However, on this occasion a commemorative book will also be published that brings together some of the most famous chocolatiers who owe a lot to France. Under the title, “Generation Chocolat”, the book contains a prologue by Alain Ducasse, and contains the works of such distinguished names as Hermé, Bernachon, Conticini, Marcolini, Roussel, Larher, Aoki and Hevin, among many others, with a total of 24 artists included in its pages.
A few weeks before its Parisian outing, the Salon du Chocolat will celebrate another of its most historic events, this time in London. It is predicted that up to 15,000 chocoholics will visit Olympia between the 17th and 19th of October, as one of the star events of London Chocolate Week (from the 13th to 19th October) and which also includes the traditional fashion show with fashion designers who work alongside the great international chocolatiers.