The historic fair celebrated its 43rd edition from March 12 to 16, 25 months after its last face-to-face edition and one year after the digital event, Sigep Exp. An edition which brought together 950 brands in 90,000 m2 of exhibition, 1,000 buyers with 3,000 scheduled business meetings and 50 hours of talks at the Vision Plaza, as well as showcookings, demonstrations, competitions, and hundreds of events at the exhibitors’ stands. Attendance has been reduced by 25% compared to the pre-pandemic edition, in 2020. However, the operators present at the fair affirm that they have achieved results beyond their expectations.
In 2022, Sigep wanted to reflect the new trends that have been imposed on the industry after two years of the pandemic, during which distribution channels have been digitized, training has been enhanced, and investments have been made in research and development to expand the range of products and ingredients, increasingly inclusive regarding food choices and intolerances, as well as machinery designed to save energy. The environmental, economic, and social sustainability of artisanal supply chains, from ice cream to pastry, cocoa and coffee, is a response to new consumer behavior, which is why it was the subject of debate at the fair.
At Sigep it has also become clear that the Italian Exhibition Group has been working to internationalize the show and promote it throughout the world. Following the agreement signed with Koelnmesse, on Tuesday the 15th Sigep China was officially presented, which will take place from April 19 to 21, 2023 in the city of Shenzhen, at the World Exhibition & Convention Center.