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Rewarding the avant-guarde in Patrick Roger’s new shop

Patrick Roger

September 18, 2014
Luis Concepción
Patrick Roger
Rewarding the avant-guarde in Patrick Roger’s new shop

Patrick Roger‘s store in the Madeleine district of Paris has just won first prize in the prestigious Paris Shop and Design awards, celebrated every two years. The names of the winners were announced on 10 September at the Chamber of Commerce and Industry in Paris to recognize the work of Parisian architects and entrepreneurs in the joint creation of avant-garde design shops. This spectacular chocolate store won first prize in the food categery, ahead of 98 other candidates.

Inside Madeleine Store of Patrick Roger
Inside of Patrick Roger’s Madeleine Store

Roger’s chocolate store was created by X-TU Architects and has a honeycomb structure resembling a beehive. It is a modern shop-gallery of sculptures that is not limited to chocolate as a raw material: aluminum and bronze are also materials that this genius chocolatier loves to work with.

The architects and interior designers of X-TU also made an innovative showcase of sinuous forms, especially designed for the exhibition of art pieces. It was accompanied by a groundbreaking tubular aluminum frame, inspired by the shapes of the orangutan chocolate sculptures. The floor of the store also has a curved shape.


  • 108, Boulevard Saint-Germain 75006 Paris
  • 91, rue de Rennes 75006 Paris
  • 2-4, place Saint-Sulpice 75006 Paris
  • 45, avenue Victor-Hugo 75016 Paris
  • 3, place de la Madeleine 75008 Paris
  • 199, rue du Faubourg Saint Honoré 75008 Paris
  • 47, rue Houdan, 92330 Sceaux
  • 2, rue des Paris, 78100 Saint-Germain-en-Laye
  • Place du Grand Sablon 43, 1000 Bruxelles, Bélgica

Lauréat catégorie – Alimentaire – Paris Shop… by CCIP75