Julien Álvarez (so good #8, so good #15) will soon become Chief Executive Pastry Chef of Café Pouchkine Paris and in turn will be the consultant for all the restaurants in this group. His mission in this sense is to keep 6 or 8 Russian inspired desserts in the shop window, while introducing pastry which is more adapted to French culinary culture. Thus, his recruitment is inscribed within the renewal changes coming to Café Pushkin Paris “to try to make the brand evolve in the French capital, without losing its Russian essence” he says. This move reflects a major change in corporate brand image that will affect both products and packaging design.
However, as Álvarez says, his position is not limited to this area in Café Pushkin Paris, but could include more ambitious positions and projects within the group in the future.