Whitelier has opened in 2021 its fifth flagship store in the Misa District of Gyeonggido, South Korea, designed by the award-winning studio Eccentric .

The bakery chain, whose name is made up of the words ‘white’ and ‘atelier’, is known for its specialty in making premium white bread, the classic sliced ​​bread, and jams. For this reason, in the design of this establishment, the studio  wanted to express its craftsmanship both outside and inside the space.

In an area of ​​54 m2, “it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need of enough space both to produce and display for customers”, they explain from Eccentric. 

The white facade represents the white workshop and its curvature resembles the softness of freshly baked sliced ​​bread. The beige-colored low tile counter continues along the hall to the kitchen, looking like a complete workshop from the outside. A three square meter wall separates the hall and the kitchen from the bakery. “As the main focal point of the hall, articulated wood structure display shelves are elevated on the separating wall, which emphasizes and exhibits the shape and beauty of the whole bread,” they add.