As part of an advertising campaign for Easter, Carlsberg opened a bar, 5 meters wide and 2 meters high, in the Shoreditch area of London where all the elements were chocolate: the bar, bar stools, dartboard, the TV screen…

The pop-up was the work of sculptor Prudence Staite, known for her other creations such as the statue of Winston Churchill made of bread. It took three months and used nearly half a ton of chocolate to build this typical English pub where visitors were even able to eat the beer glasses.