IBIE brought together the international baking industry in Las Vegas in September after a three-year hiatus from events. Over four days, nearly 20,000 professionals had the opportunity to discover the latest equipment, ingredients, and supply solutions from more than 800 suppliers. While exhibitor personnel and non-exhibiting supplier guests fell just shy of pre-pandemic numbers, baker attendee participation was an astounding 25% ahead.
The So Good team was there to cover this edition, rated by many exhibitors as the best ever for connecting with international buyers (27%) from 106 countries. “IBIE 2022 has exceeded all expectations,” said Dennis Gunnel, IBIE chairman. “The Baking Expo has a long history of championing innovation aimed at the changing needs of our bakers—from the advancements on the show floor and IBIEducate presentations to the high-quality buyers walking the aisles. During a time when trade events are getting a fraction of their pre-pandemic participation, our industry showed up”.
The event hosted demonstrations from Master Bakers, celebrity chefs and influencers in the RBA Bakers Center, including Lauren V Hasas and Sébastien Canonne, among others. And for the first time, the prestigious Tiptree World Bread Awards were judged and presented at IBIE.