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Masdeu acquires Especialitats Vilà to continue leading the ready-to-fill market

January 11, 2021
Masdeu acquires Especialitats Vilà to continue leading the ready-to-fill market
Ana Rodríguez

Especialitats M. Masdeu, a reference in the worldwide manufacture and commercialization of ready-to-fill bases, has acquired the family business Especialitats Vilà, located in Barcelona (Spain) and which specializes in the preparation of sponge sheets.

With this acquisition, it expands its range of products, especially its line of sponge sheets with new flavors, dimensions and types for different uses. In this way, it wants to continue leading the ready-to-fill market.

Four years ago, Masdeu Group already acquired the French company Mariebel, specialized in puff pastry products, and now it wants to continue growing and diversifying its sales even more thanks to the industrial sector, in which Vilà is very well established.

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