The National Exhibition and Convention Center (NECC) in Shanghai will host Bakery China from May 19th to 22nd, with the theme “Empowering Innovation, Bridging the Globe, Building the Future.” The show will cover 320,000 m² and is expected to attract more than 2,200 exhibitors from over 30 countries and attract 400,000 trade visitors. Attendees will have the opportunity to explore numerous products, including more than 1,000 new launches, and will witness the enormous potential of China’s growing bakery market.

Need more reasons to visit Bakery China 2025? Here are five!

Full Industry Chain Coverage

Across 12 halls at the National Exhibition and Convention Center (NECC), Bakery China will showcase products and solutions for the entire value chain, from raw materials and equipment to packaging, coffee, snacks, and more.

These are some of the key topics covered in dedicated areas:

• Pre-made Bakery

• Chinese Bakery Trends

• Healthy Baking

• Retail

• Private Brands

• Franchise & Chain Operations

• The Belt and Road

• Sustainability

The Latest in Innovation, Health, and Technology

At the fair, attendees will discover cutting-edge products in ingredients, equipment, and packaging, as well as trend reports and key industry insights at the Bakery China Innovation Talk.

Health and technology will also be featured through smart manufacturing ecosystems debuting for the first time, combining intelligent equipment, digital nutrition management, and net-zero carbon solutions. Low-sugar, probiotic, and functional bakery products inspired by the concept of homology between food and medicine, featuring ingredients such as ginseng and goji berries in sourdough bread, along with “zero-added sugar” enzyme-based solutions, will also be featured.

Global Reach

A good example of this fair’s global reach is that more than 20% of exhibitors will come from international markets outside of China, and the unique ‘Belt and Road Bakery Corridor’ will highlight a rich combination of global baking traditions and cultural fusion.

This year, several services have also been optimized: multilingual business matchmaking, cross-border logistics & customs consulting, and tailored international buyer programs.

Invest in talent

Bakery China 2025 will host prestigious competitions, such as Top Patissier of Asia 2025. More than 100 immersive events, including the World Bread Competition China Team Selection and the Healthy Bakery Festival, promise a vibrant and festive experience.

There are also curated tour routes exploring smart manufacturing, industrialized Chinese pastry, and healthy baking innovation.

Digital Empowerment

Top-tier buyers from retail chains, supermarkets, and e-commerce platforms will connect with suppliers through precise matching services, supported by multilingual teams.

The iBakeryChina event integrates 4,000+ exhibitors and 500,000+ users, offering a seamless online-offline experience.