Puratos has presented the data from its latest Taste Tomorrow survey, revealing the main global trends in bakery, pastry, and chocolate.

To conduct an exhaustive analysis, the report draws on data from more than 18,000 consumers in 44 countries around the world and monitors search engines and social media 24/7 using the Trend Radar artificial intelligence tool.

Ready to discover the eight  megatrends that will shape the future of these three sectors?

Freshness is perceived as a guarantee of quality

Consumers are looking for products that maintain their freshness longer, without sacrificing flavor or quality.

Along these lines, interest in home-baked products is growing because they offer both freshness and convenience.

Flavor, the Main Driver of Purchase

From traditional to exotic, flavor remains the main driver of purchase. Unexpected combinations and intense profiles are increasingly valued. The most prominent flavors are acidic, sour, and citric. Additionally, there is an interest in combining traditional products with non-traditional ingredients.

Texture, a key sensory experience

Texture is no longer just a detail to consider, with offerings that combine crunchy and soft, and products with new mouthfeel sensations.

Beautiful presentations sell

Consumers seek unique in-store experiences, valuing innovative decor, personalization, and ease of product discovery through interactive displays.

Conscious and sustainable consumption is growing

Transparency, ethical origin, and sustainability are increasingly valued. Consumers demand products that are environmentally and socially responsible. The priority for recyclable, biodegradable, and zero-waste packaging is growing.

Indulgence has a purpose

The pleasure of eating is not incompatible with well-being. People are looking for delicious products that also offer nutritional benefits.

Omnichannel is taking over

Consumers expect to be able to access their favorite products in different formats, platforms, and hybrid experiences between physical and digital.

Holistic Health as a Priority

Comprehensive well-being is gaining ground. Products that promote physical and mental health, with functional and natural ingredients, are positioned as preferred by modern consumers. Likewise, products that contribute to improving digestive health are sought after.