Following the acquisition of Europain, GL Events has partnered with Ekip, the taste equipment
specialists to transform Sirha Europain into Sirha Bake & Snack, which will be held from January 18 to 21, 2026, at Paris Expo Porte de Versailles.

With this change, the show aims to adapt to market changes and reflect the evolution of the bakery and pastry sector, as well as the growing importance of snacking, coffee, and franchise models.

“Sirha Bake & Snack is a response to the urgent need for create an event that embodies the dynamism of the sector. A trade exhibition must be vibrant, evolving, and in sync with market changes. With our strengthened structure and partnership with Ekip, we are determined to make this event a powerful driver of French Bakery on an international scale. The 2026 edition is designed to be an unprecedented gathering, bringing together the industry’s key players to not only celebrate but also redefine what contemporary bakery can be,” says Luc Dubanchet, Managing Director of Sirha Food.

Among the new features of this edition are a Snacking stage, a dedicated area for coffee shop exhibitors in response to the demand for personalized, high-quality coffee experiences, and the International Trophy for French Pastry and Chocolate, which honors artisanal pastry..

In terms of competitions, Sirha Bake & Snack will also host the European selecction for the Coupe du Monde de la Pâtisserie and the 13th edition of the Coupe du Monde de la Boulangerie, where different teams will compete in the bread, pastry, and artistic categories under the theme ‘The great inventions of your country.’