so good.. magazine – The magazine of the haute pâtisserie

Chocolate Week, from 8th to 14th October, was born in London some good years ago as a response for a market eager to find the latest trends in top-of-the-range chocolate. And creating a showroom in which artisans and companies could exhibit their latest creations produced excellent results. As everybody knows, being at Chocolate Week is a reward for excellence for the best chocolate artisans and manufacturers, as well as a privileged communication channel which helps the finest chocolate industry meet the most demanding British customers.More info

More and more, this is the synthesis of the declaration of intent by the SIGEP organization, the International Exhibition for the Artisan Production of Gelato, Pastry, Confectionery and Bakery, for its 34th edition from 19 to 23 January 2013. The lines of action are easily predictable: follow the path that has allowed them to reap so much success throughout its recent history and particularly in its last edition, when foreign visitors increased by 21%.More info

With more than a hundred guests from all over the world, Dobla has recently opened the Pacific Pastry Academy in Vungh Tau (Vietnam). More info

Bill Clinton, the 42nd president of the United States of America and founder of the William J. Clinton Foundation, will play a distinguished part in the next edition of the NRA Show in Chicago next May 6th. Clinton will address the attendees and will share his experiences as former US president and current leading member of the foundation named after himself. More info

Istanbul is one of the most fascinating European cities, as both Western and Middle-Eastern cultures merge into one. For that reason, this Turkish metropolis shows itself to be the ideal meeting point where to gather the offer of the pastry and bread industry from both sides of the Bosporus.More info

The macaroon fever does not seem to stop growing in France, to such an extent that there is no patisserie worth its salt without a selected collection of this sweet displayed in its showcase. One the best ambassadors of macaroon in Lyon is Sébastien Bouillet, with whom we spoke in the second edition of So Good..More info

Last 11-14 May, the Hofex Tradeshow was held at the Hong Kong Convention and Exhibition Centre, devoted to the food and hospitality industry.More info

The French town of Deauville held the sixth edition of the ‘Omnivore Food Festival’ from 20th to 22nd February, a gastronomic congress which not only gathered some of the most important cooks but also gave strong support to haute pâtisserie. InMore info