so good.. magazine – The magazine of the haute pâtisserie

If the 2010 edition showed an impressive increase in the attendance figures (40% more), the Baking Expo (IBIE) 2013 does not seem to slow down and promises to break another record. This worldwide acclaimed exposition, aimed at all the sectors related to the baking industry, will take place next October 6th to 9th at the Convention Center in Las Vegas. Read More

The Salon du Chocolat in Paris 2013 (30/10 to 3/11) includes the fourth edition of its biennial edition for the professional sector (28 to 30/10). As if the figures precede it do not speak for themselves, 19 editions of the legendary Parisian salon for the general public and 23 celebrations spread across French and international geography and international, the new proposal in Paris ensures the expansion of the total surface area of 12,500 m2 (2012) to the current 20,000, occupying the entire pavilion 5 of the Paris Porte de Versailles exhibition space. Read More

To be held in Paris next March 8th to 12th, Europain aspires to become, once again, the major reference exhibition for the bakery and pastry sectors in Europe. Last year’s figures (82,690 visitors) clearly vouch for its success and encourage the organization to at least equal the number of people captivated by this event.More info

Reaching an agreement is not always that difficult. Top-level pastry chefs from France and Belgium have managed to bind the vindication of macaroon to a great combined initiative, whose charity performance, through the present hard times, turns it into a real lesson for all the society.

This year, the International Day of Macaroon will be a good excuse to launch a proper act of solidarity.More info

The first edition of the Art & Pastry Festival in Lugano (Switzerland) is putting the final touches to the organization of an extensive program of lectures, courses, round-table conferences, workshops and contests with which it intends to attract an estimated public of 2,000 to 2,500 people as we have been informed. It will take place on the weekend of 2nd and 3rd March, and will consist of more than 30 activities.More info

To be held next 26th to 30th January in Lyon, Sirha has announced, within a tight program of activities, conferences and contests, the development of Caketoy’Z, an exhibition devoted to design under the signature of major figures in this discipline and from the sweet and savory culinary world. The repertoire of creations will consist of some creature-looking individual desserts which will prove the enormous potential which the relations between design and gastronomy in general and pastry in particular have.More info

Chocolate Week, from 8th to 14th October, was born in London some good years ago as a response for a market eager to find the latest trends in top-of-the-range chocolate. And creating a showroom in which artisans and companies could exhibit their latest creations produced excellent results. As everybody knows, being at Chocolate Week is a reward for excellence for the best chocolate artisans and manufacturers, as well as a privileged communication channel which helps the finest chocolate industry meet the most demanding British customers.More info

More and more, this is the synthesis of the declaration of intent by the SIGEP organization, the International Exhibition for the Artisan Production of Gelato, Pastry, Confectionery and Bakery, for its 34th edition from 19 to 23 January 2013. The lines of action are easily predictable: follow the path that has allowed them to reap so much success throughout its recent history and particularly in its last edition, when foreign visitors increased by 21%.More info

With more than a hundred guests from all over the world, Dobla has recently opened the Pacific Pastry Academy in Vungh Tau (Vietnam). More info

Bill Clinton, the 42nd president of the United States of America and founder of the William J. Clinton Foundation, will play a distinguished part in the next edition of the NRA Show in Chicago next May 6th. Clinton will address the attendees and will share his experiences as former US president and current leading member of the foundation named after himself. More info