Special correspondant: Carlos Barrachina

The 2025 National Restaurant Association Show, held May 17-20 at McCormick Place in Chicago, brought together more than 53,000 industry professionals from around the world.

For four days, the show offered direct access to the products, training, and connections that drive the industry. Facing rising costs, labor challenges, and evolving customer expectations, this year’s show offered practical solutions, valuable insights, and a clear vision for the future, helping businesses in the industry confidently adapt to a changing market.

“The energy and engagement we saw throughout the Show reflected the industry’s remarkable adaptability and forward-looking spirit,” said Tom Cindric, president of exhibitions for Informa Connect Foodservice Group. “This year’s Show delivered exactly what operators need in today’s uncertain market — tangible solutions to current challenges and a clear vision of opportunities ahead.”

Trends That Defined the 2025 Show

The 2025 Show highlighted how current industry challenges are giving rise to new strategies and solutions. The most prominent trends reflected the industry’s focus on adaptability, efficiency, and guest engagement, and were visible throughout the Show floor and education program.

• Supply Chain Optimization: Creative sourcing strategies, local partnerships, and alternative products aimed at improving reliability and cost control
• Workforce Efficiency: Automation tools, connected equipment, and streamlined workflows to reduce prep time and support retention
• Consumer Wellness & Appetite Shifts: Product development and menu strategies that reflect interest in cleaner labels, portion flexibility, and dietary personalization, shaped in part by GLP-1 use
• Off-Premises Growth: Innovation in kitchen design, packaging, and fulfillment models to meet sustained demand for takeout, delivery, and catering
• Customization and Limited-Time Offers: Menu components and marketing strategies designed to offer value and variety while managing food costs
• Data Expansion & Application: Smarter integration of connected systems to support decision-making in operations, inventory, and marketing
• Bold Global Flavors: A strong presence of spicy, smoky, and Asian-inspired ingredients across product launches and demo menus