Under the slogan “Innovate Beyond • Premiere Fusion • Link Future,” the 28th edition of Bakery China was held in May at the National Exhibition and Convention Center (NECC) in Shanghai, solidifying its position as a major global platform for the bakery and confectionery industry.

Co-organized by the China Association of Bakery & Confectionery Industry and Bakery China Exhibitions Co., Ltd., the trade fair gathered 2,267 brands and companies from 79 countries and regions across more than 330,000 square meters to showcase over 10,000 products, attracting 400,000 trade visitors from 144 countries and regions.

“Bakery China will continue empowering high-quality development of the bakery industry, facilitating business matchmaking, trend insights, resource integration, skills enhancement, brand exposure, and global exchanges,” said Zhang Jiukui, president of the China Association of Bakery & Confectionery Industry.

The ‘Belt and Road Bakery Theme Zone’ showcased ingredients and techniques from the countries participating in the initiative, while cross-cultural fusions, such as ‘Chinese flavors in Western-style pastries’ and ‘Western techniques in traditional Chinese baking,’ took center stage. The number of foreign buyers increased by more than 60%, reflecting the growing appeal of the Chinese baking industry to the global market.

Supporting Chinese brands

For the first time, Bakery China organized a forum on “International Expansion” that addressed topics such as international compliance certification, halal certification, local supply chain adaptation, overseas channel development, and cross-cultural brand communication, offering practical benchmarks for Chinese bakery companies expanding internationally.