The first edition of Bakery ASEAN will be held from August 27-29 at the Jakarta International Expo (JIExpo) in Indonesia. Driven by Bakery China—a leading event in the Asia-Pacific region with nearly 30 years of experience in the sector—Bakery ASEAN is jointly organized by the China Association of Bakery & Confectionery Industry and Bakery China Exhibitions Co., Ltd.

This event marks the first B2B trade show dedicated to the baking industry in the ASEAN region. With over 150 international exhibitors expected, including more than 100 leading Chinese brands, it will showcase cutting-edge products, technologies, and integrated solutions covering the entire value chain of the bakery and related food industries.

“The inaugural Bakery ASEAN marks an important step in deepening regional collaboration and unlocking the vast potential of Southeast Asia’s bakery sector. Building on the global reach and industry expertise of Bakery China, we are committed to providing a high-quality platform that facilitates trade, innovation, and knowledge exchange, and to opening a new chapter in the high-quality development of the ASEAN baking industry,” said Zhang Jiukui, president of the China Association of Bakery & Confectionery Industry.

Alongside the exhibition, more than ten high-quality events will be held concurrently: the ASEAN Bakery Industry Forum will gather  global industry leaders to discuss market trends; masterclasses taught by pastry champions and chefs from world-class Michelin-starred restaurants will showcase exceptional skill; and professional competitions, networking spaces, and technical seminars will offer participants a comprehensive experience encompassing technology, business, and community building.