Yazid Ichemrahen opens his innovative At Home in Paris in August

On August 24th, At Home will open in Paris (44, rue Croix des Petits Champs), an innovative boutique apartment concept where Yazid Ichemrahen (Pastry Innovation Award by La Liste 2025) will showcase his finest creations in an intimate and personal setting.

More than a boutique, it is a statement of intent: that of a bold and uninhibited patisserie, where excellence is combined with a warm welcome. A place where this entrepreneur, international consultant, and collaborator with prestigious hotels and firms wants diners to feel moved, challenged and, above all, at home, savoring pastries in the kitchen or sharing a coffee in the living room.

As he himself explains to us in so good.. magazine 34, “At Home is a true revenge on a specific moment in my life. When I arrived in Paris, I had nowhere to sleep, and today I have created my apartment, my place to live with my team, who have become a real family to me. Honestly, this is my life’s work. It’s a boutique apartment where I combine my personal and professional life in an intimate space where I offer signature desserts alongside childhood memories such as chouquettes and banana bread. It’s a project steeped in symbolism: from sleeping on the street to opening my own home to the public in the heart of Paris.”