so good.. magazine – The magazine of the haute pâtisserie

The added value that packaging has in the chocolate industry is nowadays an evident fact to be taken into account, since packaging has turned out to be an excellent communication tool through which the image and value of a brand can be transmitted. For that reason, the research done by the managers of the Salon du Chocolat in Paris is highly interesting. In it, six successful trends are proposed which can assist a chocolatier to choose the perfect packaging for their products.More info

We can find various similarities, which are neither accidental nor coincidental, in the work, career and ideas of those who appear in the pages of so good.. magazine. We’re referring to work and personal effort, but especially to the ongoing struggle to go further and define an unmistakable style, a brand all quickly recognize and attributed to its author.More info

Sébastien Bouillet, Franck Fresson, Pascal Lac and Vincent Guerlais are not just four of the best professional patissiers in France. They have joined together in order to honor the macaroon in a different, unique and participative way – each of them announced a competition, in their respective towns (Lyon, Metz, Nice and Nantes), to find the best amateur macaroon.More info

Istanbul is one of the most fascinating European cities, as both Western and Middle-Eastern cultures merge into one. For that reason, this Turkish metropolis shows itself to be the ideal meeting point where to gather the offer of the pastry and bread industry from both sides of the Bosporus.More info

The Chocolate Academy of Chicago and Cacao Barry® are searching for the Chocolatier of the Year in 2012 in its annual L’Art du Chocolatier Challenge, a competition that encourages creativity and expertise in designing and executing original creations.More info

From the outside, nothing looked unusual about this quaint two-story building on a quiet street in Oak Park, Illinois. But on the inside, it was a different story.More info

Celebrated chefs Oriol Balaguer, Jordi Butrón, Jordi Roca, Paco Torreblanca, Ramon Morató and Dani García, as well as some Spanish food journalists were those responsible for naming the desserts of Victor Trochi (from Argentina and based in Spain), chef from Les Magnolies restaurant (Arbucies-Girona), as the winning of “The Best Restaurant Dessert 2011” awardMore info

The school EspaiSucre (Barcelona, Spain) continues to work hard with the aim of giving restaurant desserts a prestigious role. For that reason, they did not hesitate to announce the third edition of the more and more consolidated international contest ‘The Best Dessert of Restaurant’, which will be held next October 17th and will bring eight professionals from five different countries face to face.More info

Paco Torreblanca’s pastry, thanks to this great master’s unmistakable style, has become an international, timeless reference. His masterpiece book is proof of that, originally published in 2003, and whose third edition we now present. Its international success and a constant request for it from different countries has led us to republish it once again.More info

The macaroon fever does not seem to stop growing in France, to such an extent that there is no patisserie worth its salt without a selected collection of this sweet displayed in its showcase. One the best ambassadors of macaroon in Lyon is Sébastien Bouillet, with whom we spoke in the second edition of So Good..More info