Macaroons Archives - so good.. magazine
Created in France, macaroons have become one of the most successful modern pastry elaborations
In its seventh edition, the competition will celebrate 16 regional semi-finals, four of which will be outside of France.
The candidate from Nantes, coached by Vincent Guerlais, presented a raspberry, yuzu, and ginger macaroon.
On May 21, the winner of this French competition will be chosen, a competition which acquires an international dimension this year with some candidates being from Montreal and Venice.
Relais Desserts once again suggests celebrating the arrival of spring in the most charitable way: fighting cystic fibrosis.
Ten years ago, Pierre Hermé began this festival that has, in addition to honoring this delicious sweet, a charitable purpose: to raise funds to fight cystic fibrosis. This March, Hermé’s challenge and of the members of Relais Desserts is to reach the figure of 100,000 €.
Next May in Paris will be held the final of a competition that started as a local event and this year comprises 11 regional semifinals with renowned pastry chefs in the jury panel.
Reaching an agreement is not always that difficult. Top-level pastry chefs from France and Belgium have managed to bind the vindication of macaroon to a great combined initiative, whose charity performance, through the present hard times, turns it into a real lesson for all the society.
This year, the International Day of Macaroon will be a good excuse to launch a proper act of solidarity.
Sébastien Bouillet, Franck Fresson, Pascal Lac and Vincent Guerlais are not just four of the best professional patissiers in France. They have joined together in order to honor the macaroon in a different, unique and participative way – each of them announced a competition, in their respective towns (Lyon, Metz, Nice and Nantes), to find the best amateur macaroon.
Recette filmée : Les Macarons, désir de croquant.
Original music & mixing : Aymeric Lepage Client : Carte Noire / Kraft Foods Agence : Proximity BBDO Paris Art Directors : Audrey Tamic & Remi Jamin Creative Director : Valerie